What’s better than an amazing SEO tool? An amazing SEO tool that’s free.
If you are looking for solution to work smarter, not harder, then this article is for you. I’ve comprised a list of the best free SEO tools that I use almost every day. And while it is nice to have a large arsenal of tools at your side, it will be even more useful if you know how to wield them to their full potential.
Can’t figure out which keyword Google likes? Why don’t you figure that out with information provided by GOOGLE herself?
There is no better person to get keywords from than Google. *I mean, if you are trying to please your boss, information your boss tells you would give you a better gauge than what random third parties are trying to tell you, right?*
The Google Keyword Planner does exactly that. All you have to do is to provide a seed keyword and the keyword planner will automatically generate a list of keywords for you, together with the approximate no. of monthly searches.
SEMRush is one of the best SEO tools I’ve seen that receives a lot of love, for good reason. I LOVE SEMRush.
SEMRush has a ton of features, but here are my favorite ones:
- Discover new organic competitors
- See competitor’s best keywords
- Observe position changes of domains
- Conduct a deep backlink analysis
- Find the right keywords for SEO and PPC campaigns
- Gather phrase matches and related keywords
- Get long-tail keywords
- Find keywords with less competition
- Estimate keyword difficulty instantly
As you can probably tell SEMRush packs a punch. I suggest that you head over there and take a look for yourself.
Price: Free – $99.95/monthly for a Pro account
Traffic Travis links with Google AdWords to bring you keyword information directly from Google.
Traffic Travis is a solid, yet basic, SEO analysis tool.
It is a good choice for small businesses or bloggers beginning to optimize their website and increase page rankings.
WooRank evaluates Web sites based on 50 criteria in an automated fashion, free of charge, and provides helpful SEO and other tips.
Honestly I haven’t tried Ahrefs because it works quite similarly to SEMRush and I never had a need to check it out.
However, I’m including it here as I’ve heard great things from many successful entrepreneurs I know who swear by Ahrefs.
Here’s what it does:
- Get a deep backlink profile for any URL
- Analyze your competitor’s search traffic
- Discover the most popular content for any topic (by backlinks, organic traffic, and social shares)
- See every site that’s linking to a particular piece of content so that you can create a list of outreach targets
- Position tracker
- Identify SEO issues with your site
- Easy comparisons of link metrics side by side among 6 sites
- Provides an export to Excel for examination of links and easy sorting
- Allows filtering of links by link equity, followed and redirected links from both external sites and internal pages
- While Open Site Explorer shows a Domain Authority score for an entire domain and a Page Authority score for a specific URL, it would be helpful to have a Subdomain Authority score for an entire subdomain of pages
- Excel reports can take a while to be generated depending on how many are in the queue
Another tool that does roughly what SEMRush and Ahrefs does.
It also has a pretty handy Google Chrome Plugin called Majestic Backlink Analyzer (free) that will help you to analyze a weblink you’re on and see who is linking to that article.
Buzzsumo is a research and monitoring tool. The functionality is broken down as follows:
- Find content that is most shared on social media channels
- Get alerts based on keywords, brand name, links, author name or domain
- Find influencers related to particular topics
- Track competitors and do an analysis based on their content.
After you’ve done a bunch of SEO work, you may want to check if your efforts are actually reaping fruits.
The Google Search Console was created by Google herself to give you a rough idea of your search performance.
This is a MUST for any website. Go sign up now if you haven’t, it’s 100% free.
Here are a couple of things it does:
- Submit Sitemap
- No. of impressions and clicks your site is getting from Google
- See a list of *some of* the keywords you’re ranking for, and which position you’re at
- Your backlinks
- Check if your stuff has been indexed by Google
- Get notified of any security issue Google has with your site