What is Online CRM for ecommerce sites?
Online CRM for Ecommerce sites may be a term that you have recently come across online. A CRM system allows you to store, manage and use customer relationship data to improve your business. What you decide to use your systems for is entirely up to you, and the goals that you have laid out for your company.
CRM in eCommerce: The basics for beginners
Investopedia describes CRM as ‘the principles, practices and guidelines that an organization follows when interacting with its customers. The complete relationship includes direct interactions like sales and services, but also the ability to predict customer trends and behaviors that can eventually enhance individual experiences with your company.
So then, what are the best online CRM systems for eCommerce sites ?
Sales and marketing automation software built exclusively for small business success.
Helps you sell online, on social media, in store, or out of the trunk of your car.
Shopify has more than 377,500 customers who have sold over $29 billion using Shopify stores and CRM systems.
The world’s most flexible eCommerce platform designed for enterprise level customers.
Lime Light CRM
An easy-to-use and intelligent CRM with built in marketing tools for eCommerce.
A company that will help you 1-on-1 with setting up marketing automation on InfusionSoft.
The Bottom Line:
Crucially, when deciding on a CRM solution or platform to meet your e-commerce needs, you should consider which platforms are the most user-friendly.
Taking advantage of the many free trials available to test each piece of CRM software is highly recommended, if you have the time to do this. Once you have found a solution that can deliver tangible benefits to your sales or customer service operations, then you will be satisfied with the value of CRM for your e-commerce business.